Sezi

Sezi is a high-end, upscaled hair studio website which makes use of a vibrant colour theme and gives off a funky refreshing feel.

For this project, I collaborated in a team of 2 other students from BCIT’s Digital Design and Development. As a UI/UX designer for the project, some of my responsibilities include conducting user research, creating various prototypes, designing logos and consistently communicating with my team.

Ideation

To meet Sezi’s needs, the first step in tackling our challenges was to conduct a thorough market research. Each team member was tasked with finding competitors with unique websites to perform a competitive analysis and create a list of actionable items that could be implemented into Sezi’s website.

Research

In the early stages of the project, the team analyzed competitors to identify direct and indirect rivals. They assessed competitors’ user experience, design, features, and technicalities, and used the findings to stand out. Additionally, the team conducted surveys to learn about general hair salon website pain points and preferences in hair styles, sources of inspiration, and spending habits on hair products and cuts. The survey insights were used to strategize against the competitors and create an intuitive user-centered experience.

User Story Mapping

Site Map

Design Iterations

Lo-fi Prototype

Hi-Fi Prototype

Final design includes

• Services – A quick an easy way for clients to make an appointment.
• Products – E-commerce section for clients to purchase high quality products from Sezi.
• Perfect Match – A unique feature that allows clients to find a suitable hairstylist based on questionnaire results.
• Lookbook – Users may browse a series of hairstyle galleries for inspiration and to showcase Sezi’s and the team’s talent.